Best Practice In Promoting And Extending Education/Industry Links In Tourism & Hospitality


Celebrating the World Tourism Day 2017


LOCATION:   Estonian Business School, A.Lauteri 3, Tallinn 10114, Estonia
FACILITATORS:  Dr Elizabeth M. Ineson, Mr Ari Björkqvist, Mr Ain Hinsberg            


FH 26.09.17 Needed among institutions - wrap up of the conference
FH Estonia Internship & Placement 25.09.17
FH Estonia Life Skills 25.09.17 
FH LIT presentations for Est 17-09-25 internships
FH LIT presentations  for EST 17.09.26 Cases
FH LIT Skills presentations for EST 17-09-25
FH Real life projects 26.09.17 Leinus
FH The Box general presentations September 2017
FH Winding up & Discussion 27.09.17
Lifeskill Tallinn 2017
Placement and Internship Cases
Placements Tallinn
Real LIfe Project Cases
Real life projects Tallinn 2017



Monday, September 25th 2017

Day 1: Cases of Life Skills, Placement & Internship

1130    Arrival, Registration & Coffee

1200   Welcome & Opening

1215    Session 1: Life Skill Cases  

            International/Europe – Elizabeth M. Ineson, La Fondation Pour La Formation Hoteliere

Finland – Ari Björkqvist, Haaga-Helia UAS

Latvia – Agita Doniņa, Turiba University, Dean of the International Tourism Faculty

Lithuania – Alina Katunian, VIKO Vilniaus Kolegija UAS

Estonia – Ain Hinsberg, Haaga-Helia Estonia/Anne Roosipõld, Entrepreneurship University Mainor

1355   Panel 1: Life Skills

1415   Light lunch break

1445   Session 2: Placement & Internship Cases

            International/Europe – Elizabeth M. Ineson, La Fondation Pour La Formation Hoteliere

Finland – Ari Björkqvist, Haaga-Helia UAS

Latvia – Margarita Platace, Turiba University/Director of hotel „Radi un Draugi”

Lithuania – Greta Gruode, VIKO Vilniaus Kolegija UAS

Estonia – Ain Hinsberg, Haaga-Helia Estonia/Reeda Tuula, Tallinn University

1625   Panel 2: Placements & Internships

1645   Closing


Tuesday, September 26th 2017

Day 2: Cases of Real Life Projects, Panel Discussions

0830   Arrival, Registration & Coffee

0900   Welcome

0905   Session 3: Real Life Project Cases

            International/Europe – Elizabeth M. Ineson, La Fondation Pour La Formation Hoteliere

Finland – Ari Björkqvist, Haaga-Helia UAS

Latvia – Dr.oec Ēriks Lingebērziņš, Turiba University, Director of Tourism Research Center

Lithuania – Greta Gruode/Alina Katunian, VIKO Vilniaus Kolegija UAS

Estonia – Kristi Leinus, TEKO Tallinn School of Service

1045   Panel 3: Real Life Projects

1105   Light lunch break

1135   Session 4: Discussions & Conclusions

1210   World Tourism Day 2017

1215   Closing

Your contribution would be very much appreciated and you are therefore invited to the Estonian Business School, Tallinn, to participate in the seminar and discussions. Please note: The presentations and discussions will be in English.



The facilitators would like to thank:

  • La Fondation pour la Formation Hôtelière for their sponsorship, continued support and interest;
  • Haaga-Helia and Estonian Business School for their sponsorship, support and assistance with the planning, organisation and implementation of the seminar;
  • people behind the scenes;
  • you - the participants who have agreed to join our communication process.



Elizabeth M. Ineson read Psychology and Mathematics before completing a PhD in Hospitality Education and Management. She has been awarded fellowship of the Institute of Hospitality and the Institute of Travel and Tourism. In 1999, she won the EuroCHRIE President’s award for outstanding achievement and she is currently the Director of Research for EuroCHRIE. The focus of her work is on experiential and action learning to underpin international research and consultancy through industrial links and staff development. In 2005, she edited the textbook ‘Current Issues in International Tourism Development’ focusing on Central and Eastern Europe. Liz has conducted over 90 Hospitality research projects and seminars for companies in the UK, USA and Europe. The results of these efforts are reflected in over 200 publications, conference contributions, short courses, seminars and reports. She is an internationally renowned researcher in the field of management education, selection and development who oversaw the development of an MMU validated MSc course in International Hospitality Management at the University Centre César Ritz in Switzerland where she has taught and advised on staff development. Liz has been awarded an honorary Professorship by Budapest Business School. She has co-edited seven books with Valentin Niţă, assisted by Graham Stone, Kathryn Wells and, latterly, Melanie Smith. They are entitled: International Case Studies for Hospitality and Tourism Management Students, Volume 1; International Case Studies for Hospitality and Tourism Management Students and Trainees, Volumes 2, 3 and 4; and International Case Studies for Hospitality, Tourism and Event Management Students and Trainees, Volumes 5, 6 and 7.

Ari Björkqvist is an all-encompassing hotel professional from Haaga-Helia UAS (Finland) and Haaga-Helia Baltics Ltd (Estonia). Hotels was Ari’s first career choice and throughout his 23 years with the profession he has experienced every aspect of the hotel business from reception to the running of the entire hotel chain as a CEO in Finland, Baltic States and Russia. Ari’s active engagement in managing sales, marketing teams and carrying out global sales activities has meant he has gained an unique insight into the world of hotels.
After his thriving hotel career academia became his passion as he was Program Director, Dean and Head of the Campus at Haaga-Helia UAS on its Haaga Hospitality Campus for 16 years.
Throughout this time he was also engaged in coaching hospitality companies in fields of revenue management, marketing & sales and concept development. Ari also founded at Haaga Campus an elite student club – Haaga Future Leaders Club, which trained top talents for the hospitality business.
Starting from August he is now in charge of taking Haaga-Helia across the Gulf of Finland to Estonia and Baltics as a part of Haaga-Helia’s global expansion