Social Media Strategy Workshop for Hospitality Sector
02.10.17 ja 18.10.17
Radisson Blu Sky Hotel (Rävala pst 3, Tallinn) Koolitaja: Johanna Mäkeläinen (Haaga-Helia UAS, M.A. in Digital Media)
Koolitus toimub inglise keeles.
Social media has fundamentally changed the way we interact with each other and businesses in the hospitality sector. Inquiries, bookings, recommendations as well as other customer service activities have moved to digital channels. However, digital and social media channels evolve faster than any other media, which makes them difficult to understand and benefit from. This practical training course gives you the skills and tools you need to form an easy to follow, yet highly effective social media strategy for your business.
The social media course includes two practical training days, where you will learn the ten steps of successful social media strategy from evaluating your current state against competitors, setting measurable goals, choosing the right channels, understanding paid social media and making engaging content to utilizing analytics data to calculate return on investment. During the training, you will draft a social media strategy for your business and get professional feedback on how to develop it further. The course is run in English.
The course is best suited to:
• Professionals working in communication and marketing functions in the hospitality industry
• All hospitality industry professionals interested in social media, content marketing and digital service development
• Independent hotel managers, restaurant managers, travel industry managers, airline & ferry line managers, event organizers, entrepreneurs entering the hospitality business
• Anyone who is interested in updating their knowledge on modern marketing and customer service in digital channels
Learning outcome of the course:
• Learn the latest digital and social media trends in hospitality industry
• Get acquainted with effective tools and methods of the trade
• Create engaging content marketing for social media channels
• Create a successful yet cost-effective social media strategy for your business
• Share ideas and best practices with other hospitality sector professionals
Participant FEEDBACK from Johanna’s previous social media training at Haaga-Helia Estonia, spring 2017:
" I liked the examples from a real life - what sort of content to post in social media."
" It was interesting to follow what my colleagues are doing in other companies."
" I received many useful tricks to use in the future."
" To be honest i find that everything we did was very positive and educational. Also very inspiring. I now have a lot of new ideas. Coach, organizers and all the participants were really nice"
" The course met my expectations. Would like to go even deeper."
Day 1, 02.10.17
10:30 - 11:00 Registration
11:00 - 12:30 Orientation to social media strategy
12:30 - 13:00 Lunch
13:00 - 14:30 Cases and competition in hospitality sector
14:30 - 14:45 Coffee break
14:45 - 16:15 Social media platforms for hospitality
16:15 - 16:30 Summary of day 1 and home assignment
Day 2, 18.10.17
10:30 - 11:00 Warm-up and getting started
11:00 - 12:30 Creating engaging social media content
12:30 - 13:00 Lunch
13:00 - 14:30 Paid social media and practical tools
14:30 - 14:45 Coffee break
14:45 - 16:15 Analytics and social media ROI
16:15 - 16:30 Best practices and wrap-up
About the coach
Johanna Mäkeläinen is a seasoned Copywriter and Senior Lecturer with a passion for everything digital. She has worked in Finland’s leading advertising agencies for 15 years and is currently employed by Haaga-Helia University of Applied Sciences as a Senior Lecturer in Advertising, Corporate Communications and Journalism. She also holds social media workshops for start-ups at the NewCo Helsinki and does a variety of consultancy, workshop facilitation, concept design and copywriting projects through her own small business.
Johanna’s main competence areas include brand development, digital marketing, content strategy and social media, as well as copywriting in all shapes and forms. She has helped numerous international companies getting familiar with the fast-changing digital world and turning their digital channels into highly effective sales and customer service channels. Her clients include Nokia, Iittala, Sanoma Magazines, Kotipizza, Finnair, Visit Finland, Flamingo Leisure World, Matka Nordic Travel Fair, Best Western Premier Hotel Katajanokka and Hotel Helga.
Johanna has a Master’s degree from University of Sussex in Digital Media and a Bachelor’s degree from the London Metropolitan University in Communication and Cultural Studies. She also has Copywriting and Concept Design diplomas from The Marketing Institute in Finland.
299 eurot + KM
249 eurot + KM (Hospitality Insiders Club liikmesettevõtetele)
(hind sisaldab toitlustust ja õppematerjale) Registreerumine lõpeb 24.09.17